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Getting more traffic is something all website owners think about. One of the best ways to increase website traffic is called search engine optimization (SEO). SEO is the process of adjusting certain elements of a website to make it more attractive to search engines, resulting in higher listings in online search results.


At the heart of any good SEO strategy is keyword research. Analyzing the phrases being entered into search engines provides a list of potential keywords for use in an SEO campaign. Content is then created using these keywords, with the hope that it will be listed at the top of the results when the keywords are used in an online search.


Another common SEO tactic is on-page optimization. On-page optimization is when the content and layout of a website are constructed in a way that search engine algorithms like to see. Quality on-page SEO comes down to clean website code, fast-loading pages, intuitive navigation, and content centered around relevant keyword phrases.


A website should have an extensive portfolio of incoming backlinks. A backlink is achieved when one website simply links to another website. Search engines closely evaluate the number and quality of the backlinks a website has, while determining where to rank it. Mainly, link building is done by reaching out to other websites and asking for links and by creating useful content that will be shared and linked to naturally over time.


Utilizing social media is another way to improve search engine rankings. Social media platforms are the perfect places for website owners to connect with new visitors and share their most valuable content. Search engines today closely monitor how a website’s content is being shared through social media platforms such as Facebook and Twitter, as a strong presence on social media indicates that a website has something valuable to offer.


SEO can take some time to start showing results, but staying consistent with it can create a steady stream of search engine traffic for years to come. This is what makes it one of the most popular marketing methods today for websites and businesses of all sizes.

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