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Many business owners focus on search engine optimization (SEO) and neglect conversion rates. A higher conversion rate means you make more money per visitor, which maximizes the return on your SEO efforts. Here are eight useful tips to convert readers into buyers.

Create Time-Sensitive Offers

Adding a time factor to your offer boosts conversion rates. For instance, you can tell your customers they’ll get same-day delivery if they place their order before midday. People are often impatient to get their purchases, and by indicating a cut-off time for same-day delivery, you encourage them to buy.

Use Scarcity

Telling your customers there are only a few items left in stock creates a psychological effect that makes them want to order so they don’t miss the deal. You can achieve this by displaying the number of items left on your website — ideally highlighting low-stock items. Low stock also makes an item look popular, which encourages people to buy.

Get Quality Traffic

You need quality traffic to increase your site’s conversion rate. Make sure you use the proper keywords in any paid advertising and optimize your site for your keywords so organic searchers can find you.

Offer More Payment Methods

Not all payment methods are available everywhere, so it’s important to provide a variety of methods to cater to a wider customer base. For example, let customers pay by credit card as well as by PayPal, since these are the two most popular methods for buying online. Give people without a PayPal account another way to pay so you won’t lose the sale.

Don’t Hide Costs

When a customer abandons their cart, you lose a conversion. One major reason for cart abandonment is the hidden costs that don’t show up until they check out. Customers expect to pay the price on your site and don’t like it when hidden charges appear at the checkout. Make all your charges transparent as soon as the customer places an item in their cart; if there are shipping or handling fees, display them on your sales page where customers see it.

Simplify Your Checkout

Although you need to collect customer information, don’t do it at the checkout. Long, complicated checkouts are another reason customers abandon their carts. Keep forms to a minimum and collect only the information you need to fulfill the order.

Build Trust

If your site doesn’t look secure, people will hesitate to purchase. This is why you should display as much information as possible about your business, including a phone number, a physical address, and an email address. You should also make sure there is a real person answering the phone and email.

People trust a professional-looking website. If your website needs improvement, hire a web designer to fix it; more customers are likely to buy from you.

Have a Refund Policy

Customers want a guarantee that they will receive their product in good condition before they part with their money. Make sure your refund policy is visible so customers can see it before they order. They will trust you more and be more likely to make a purchase.

In the highly competitive world of e-commerce, it’s important to know how to convert people from web surfers to customers before they get to your competitors’ sites.

These tips will help you improve your site and make the most of the money you spend on promotion.

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