Two women looking at tablet computer

Getting more traffic is something all website owners think about. One of the best ways to increase website traffic is called search engine optimization (SEO). SEO is the process of adjusting certain elements of a website to make it more attractive to search engines, resulting in higher listings in online search results.


At the heart of any good SEO strategy is keyword research. Analyzing the phrases being entered into search engines provides a list of potential keywords for use in an SEO campaign. Content is then created using these keywords, with the hope that it will be listed at the top of the results when the keywords are used in an online search.


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young woman reading facebook on a digital tablet in cafe

Facebook is one of the premier platforms for digital advertising. The platform serves millions of users daily and offers advertisers some unique opportunities for promoting their product or service. However, most businesses aren’t able to optimize their Facebook advertisements and waste time and money as a result. reported that a mere 42% of businesses tracked their social media spending.

If you aren’t tracking your social media campaigns, your advertisements are never going to earn you the right amount of ROI. If you’ve not been seeing optimal results on your Facebook campaigns, here are some things you might be doing wrong.
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woman holding big banking card

Many business owners focus on search engine optimization (SEO) and neglect conversion rates. A higher conversion rate means you make more money per visitor, which maximizes the return on your SEO efforts. Here are eight useful tips to convert readers into buyers. Read more