Website traffic is without a doubt one of the most crucial element in order to have a successful online venture. When talking about online/internet traffic, you may often hear the terms “site statistics” or “website analysis”. These terms are very useful in order to effectively drive traffic to your website and are popularly known as website analytics.
Generally, website analytics are referred to as analysis, measurement and reporting of the internet to optimize and understand a website. In simpler words, these are data that show the visitors on your website, how they got to your website, what their actions are once they landed on your website, and where they went afterwards.
Analytics are ultimately essential for various reasons. The primary reason is that as soon as you understand the behavior of your visitors, you can optimize it to drive traffic to your website, and improve results. When you analyze this path, you may be able to notice that visitors are dropping off at the billing or delivery pages, and so it will reduce the number of visitors that complete the flow all the way to the payment confirmation page. This will result to being able to optimize the path by means of merging some of the pages, thereby, reducing the number of steps to buy.
Analytics are providing information to be able to help you in making educated changes to your website, based on some actual data, unlike the hypothesized ideas based on opinions. Furthermore, analytics are significant in helping you understand about which promotion method will work well for your site. If you invested in a new form of advertising, you can easily see how many visitors has been driven and track website traffic, and whether those users are your potential audience and are likely to attain your website objective.
Finally, analytics may be ultimately useful to help you in finding the things that are broken on your site. For instance, if you notice a hundred percent drop off in a customer path, you will be able to check to see if a page is down. Likewise, if you constantly get a particular amount of visitors through a particular source, and then it stops, there might be an issue with the link referring traffic to you. Website analytics will be providing you with useful data, which could men great improvements to your site’s performance if acted upon and interpreted correctly.
Website analytics provide information about your website and its visitors. This is an essential tool for website traffic that will give you reliable data on how many visits your website had, whether the visitors on your website are returning or new visitors, the demographic data like what country they’re visiting from, and the kind of browser they are using, such as Google Chrome, Firefox, or Internet Explorer. This also gives data on the audience behavior such as where the visitors landed on your web page and where they exited, which of your web pages are the most visited, and how long the visitors stayed on your website.
For campaign data, this shows that kind of campaign drove the visitors to your webpage, the domain sites that referred the website traffic, and the keywords visitors have searched that led them to your website. When you look at your website data, it’s likely that you will come across with several terms that you are not really familiar with. So, do some research first before you use web analytics tool for your website. Along with web analytics tool, you can also use PageRank checker such as Alexa rank tool in order to track your page ranking on search engine. In this way, you will be able to know if your website still needs further improvement in order to gain more traffic.