When most people attempt to attract targeted buyers to their website, they invest in paid advertising campaigns. Although this method is often profitable, it’s not always enough on its own. Even when it works, paid advertising can put a huge dent in your profit, which is enough to cause anyone to feel stressed and discouraged. Luckily, search engine optimization, or SEO, is a great way to combat this problem so that you can reduce your expenses and enhance your profitability. An effective SEO strategy will bring your web content to the top of the search engine results page, providing free exposure. Read more
There are a wealth of opportunities to market your artwork online for free, and today, you have more tools than ever to grow your creative portfolio and career. With marketing tools such as Facebook, Instagram, Pinterest, Tumblr, and Basic SEO, you have a prime opportunity to get your work in front of potential art patrons, gallery owners, online magazines, and design firms. Internet marketing also lets you blend your creativity with advertising techniques so you can create your own compelling marketing strategies. To get started on free digital marketing right away, apply these tricks that every artist should know.
Getting more traffic is something all website owners think about. One of the best ways to increase website traffic is called search engine optimization (SEO). SEO is the process of adjusting certain elements of a website to make it more attractive to search engines, resulting in higher listings in online search results.
At the heart of any good SEO strategy is keyword research. Analyzing the phrases being entered into search engines provides a list of potential keywords for use in an SEO campaign. Content is then created using these keywords, with the hope that it will be listed at the top of the results when the keywords are used in an online search.