Getting more traffic is something all website owners think about. One of the best ways to increase website traffic is called search engine optimization (SEO). SEO is the process of adjusting certain elements of a website to make it more attractive to search engines, resulting in higher listings in online search results.
At the heart of any good SEO strategy is keyword research. Analyzing the phrases being entered into search engines provides a list of potential keywords for use in an SEO campaign. Content is then created using these keywords, with the hope that it will be listed at the top of the results when the keywords are used in an online search.