Facebook is one of the premier platforms for digital advertising. The platform serves millions of users daily and offers advertisers some unique opportunities for promoting their product or service. However, most businesses aren’t able to optimize their Facebook advertisements and waste time and money as a result. SocialMediaExaminer.com reported that a mere 42% of businesses tracked their social media spending.
If you aren’t tracking your social media campaigns, your advertisements are never going to earn you the right amount of ROI. If you’ve not been seeing optimal results on your Facebook campaigns, here are some things you might be doing wrong.